eCommerce

Building eCommerce backend and UX to enable revenue growth

Product Strategy
User Research 
UX Design
UI Design

Direct to consumer beauty subscription brand

To accommodate its fast-growing brand, BioSculpture needed a way to scale its business in order to dramatically increase revenue. As they used an off-the-shelf solution built on WordPress and Woocommerce, it quickly became a limitation to their growth in terms of website performance and load capacity, and that’s when we stepped in.

They needed a website that can welcome the constant growth of their subscribers, but at the same time showcase the high-quality and premium feeling of the brand

About the Brand

Bio Sculpture Gel is the only clinically tested gel system and it received a 5-star safety rating!

It is a one-step system that strengthens and promotes the growth of natural nails

  • Flexible, medium, and solid finishes
  • Soak-off gels are safely removed in 10-20 minutes
  • Durable yet flexible natural gel nail extensions

New UI/UX

We provided Biosculpture with a new interface based of on the services and products they provided

This approach resulted in:

Maximum flexibility when it comes to modifying the scope of work
Minimal onboarding when adding new people to the team
Singular focus on achieving Biosculpture’s main business goals (that is selling of products)

 

As we inherited a legacy system for the front-end, we had to find opportunities to enhance the overall user experience, and we managed to do that using delighters — very subtle and smooth micro animations and micro-interactions that could enrich the website with that feel of a premium brand.

New platform = new revenue

In order to achieve set goals, the first task we tackled was building a new, faster tech stack than the one Biosculpture had used. Since they have an eCommerce-based business, the scope included rebuilding both the back-end and the front-end aspects of their eCommerce platform, and migrating all of their existing subscribers to the new one.

This alone resulted in the platform now being able to handle around 30 times more users and active users than before and enabled BioSculpture to speed up the overall revenue growth.

We went chunk by chunk, functionality by functionality and built and redefined different parts of the website while the product is live and working. This way, we upgraded our process, approach and the whole web without stopping Estrid from generating revenue and new customers.

Improving the UX and user flows

Bioscultpure is generating a large number of new users every month. To upgrade their experience from the first touch with the brand, we focus on a deep analysis of their journey.

We go chunk by chunk, functionality by functionality, and continuously build and redefine different parts of the website while the product is live and working. This way, we can upgrade our process, approach, and the whole platform without stopping BioSculpture from generating revenue and new customers.

This alone resulted in the platform now being able to handle around 30 times more users and active users than before and enabled BioSculpture to speed up the overall revenue growth.

We went chunk by chunk, functionality by functionality and built and redefined different parts of the website while the product is live and working. This way, we upgraded our process, approach and the whole web without stopping Estrid from generating revenue and new customers.

Explore the entire BioSulpture platform on BioSculptureghana.com.

Scope of work

Discovery

Workshop
User Research
Project Planning
Consulting

Strategy

Information Architecture
Stakeholder Alignment
Prototyping
Persona Development

Design

UX Design
Art Direction
Visual Moodboards
UI Design

Development

Front-end Development
Back-end Development

Quality Assurance

Usability Testing
Performance Testing
Functionality Testing

WORKS

Take a look at what we’ve created and get inspiredSee what we can do and learn more about working together

SERVICES

Take a look at what we’ve created and get inspiredSee what we can do and learn more about working together

Have an idea?
Let’s build it!