Ghana FDA
Reimagining Digital Engagement for the FDA
The Food and Drugs Authority (FDA) partnered with Digiits to create a modern, user-friendly website that would enhance public engagement and streamline access to critical information. The new platform was designed to address the diverse needs of the FDA’s stakeholders, including businesses, healthcare professionals, and the general public. By combining intuitive navigation, visually appealing design, and robust functionality, the redesigned website became a vital tool for improving public health awareness and regulatory compliance.
Task
Designing a Comprehensive, User-Centric Digital Platform Digiits was tasked with completely overhauling the FDA’s website to achieve the following goals: Create an intuitive, accessible interface that caters to diverse audiences, including businesses, healthcare professionals, and the general public. Streamline access to regulatory guidelines, safety alerts, and product registration information. Develop efficient, user-friendly online tools for license applications, approvals, and complaints. Ensure compliance with accessibility standards and scalability for future updates and expansions. Enhance public trust through transparency and an engaging digital experience.
The FDA’s existing website faced numerous challenges, including outdated design, poor navigation, and inefficient content organization. Users found it difficult to access essential information such as guidelines, regulatory updates, and product registration processes. Businesses struggled with cumbersome online service tools, and the public lacked a centralized resource for health and safety information. The FDA needed a digital transformation that would create an accessible, efficient, and inclusive platform to serve its wide range of stakeholders.
Designing a Comprehensive, User-Centric Digital Platform
Digiits was tasked with completely overhauling the FDA’s website to achieve the following goals:
Create an intuitive, accessible interface that caters to diverse audiences, including businesses, healthcare professionals, and the general public.
Streamline access to regulatory guidelines, safety alerts, and product registration information.
Develop efficient, user-friendly online tools for license applications, approvals, and complaints.
Ensure compliance with accessibility standards and scalability for future updates and expansions.
Enhance public trust through transparency and an engaging digital experience.
The project began with a discovery phase where Digiits conducted extensive research, including stakeholder interviews, user behavior analysis, and content audits. This phase revealed critical pain points, such as confusing navigation, lack of mobile responsiveness, and inefficiencies in accessing online services.
The design phase focused on creating a user-centric interface that prioritized simplicity, clarity, and accessibility. A structured content hierarchy was introduced to make regulatory documents, safety alerts, and guidelines easy to find. Interactive dashboards and streamlined forms were developed for businesses to manage applications and compliance processes efficiently.
The FDA’s redesigned website delivered significant improvements in user satisfaction and operational efficiency. Businesses reported a 50% reduction in the time required to complete regulatory submissions, thanks to the streamlined application process. Public users experienced a 70% improvement in access to critical health and safety information, driven by the site’s intuitive navigation and responsive design.
The platform’s enhanced transparency and usability strengthened public trust in the FDA’s operations. With real-time updates and automated notifications, businesses and healthcare professionals could stay informed about regulatory changes, reducing compliance issues and errors.
The improved website not only addressed current challenges but also established a scalable foundation for future innovations, positioning the FDA as a leader in digital engagement for regulatory bodies.
