eCommerce

Building eCommerce backend and UX to enable revenue growth

Product Strategy
User Research 
UX Design
UI Design
eCommerce

Direct to consumer dried fruits brand

Cultivation and processing of fruits and vegetables into dried products for local and international sales.
Groital is an agribusiness focused on the cultivation and processing of fruits and vegetables into dried products for local and international supply. Our dried pineapple snacks are the best you can find in the market produced under strict hygienic conditions.

They needed a website that can welcome the constant growth of their subscribers, but at the same time showcase the high-quality and premium feeling of the brand.

Complete focus on website fluidity and intuitiveness

Grotal is an extremely powerful tool that offers its users a wide variety of features and options for processing fruits and vegetables into dried products. To make it simple and intuitive to use, especially on small mobile screens (responsiveness), we focused on designing a streamlined website architecture that seamlessly guides users through all of its functionalities – from the initial onboarding to exploring products.

A blend of functional and aesthetic

We wanted to maintain high-quality design and pixel-perfect visuals throughout the entire project cycle, and quality starts with collaboration. Our design and development teams were aligned from the very start to the end of the project, and by conducting consistent cross-team QA checkups, we ensured that the issues and errors that occur are immediately solved with the best possible solution for all teams.

As we inherited a legacy system for the front-end, we had to find opportunities to enhance the overall user experience, and we managed to do that using delighters — very subtle and smooth micro animations and micro-interactions that could enrich the website with that feel of a premium brand.

Explore the entire BioSulpture platform on Groital.com.

Scope of work

Discovery

Workshop
User Research
Project Planning
Consulting

Strategy

Information Architecture
Stakeholder Alignment
Prototyping
Persona Development

Design

UX Design
Art Direction
Visual Moodboards
UI Design

Development

Front-end Development
Back-end Development

Quality Assurance

Usability Testing
Performance Testing
Functionality Testing

WORKS

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SERVICES

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