Cultivation and processing of fruits and vegetables into dried products for local and international sales.
Groital is an agribusiness focused on the cultivation and processing of fruits and vegetables into dried products for local and international supply. Our dried pineapple snacks are the best you can find in the market produced under strict hygienic conditions.
They needed a website that can welcome the constant growth of their subscribers, but at the same time showcase the high-quality and premium feeling of the brand.
Grotal is an extremely powerful tool that offers its users a wide variety of features and options for processing fruits and vegetables into dried products. To make it simple and intuitive to use, especially on small mobile screens (responsiveness), we focused on designing a streamlined website architecture that seamlessly guides users through all of its functionalities – from the initial onboarding to exploring products.
We wanted to maintain high-quality design and pixel-perfect visuals throughout the entire project cycle, and quality starts with collaboration. Our design and development teams were aligned from the very start to the end of the project, and by conducting consistent cross-team QA checkups, we ensured that the issues and errors that occur are immediately solved with the best possible solution for all teams.
As we inherited a legacy system for the front-end, we had to find opportunities to enhance the overall user experience, and we managed to do that using delighters — very subtle and smooth micro animations and micro-interactions that could enrich the website with that feel of a premium brand.