Contact Us
Address
The Grand Oyeeman Building, Airport City, Ghana
Contact Us
Address
The Grand Oyeeman Building, Airport City, Ghana
Contact Us
Address
The Grand Oyeeman Building, Airport City, Ghana
Experience & design
Custom software
Human-centered product design that turns insight into irresistible digital experiences
At Digiits, design is more than pixels; it’s a strategic discipline that connects user needs to business outcomes. Our Product Discovery, User Research, UX, UI, and Design Systems services work as a single, coherent process that reduces risk, accelerates product-market fit, and creates experiences users love and return to. Below you’ll find a detailed breakdown of each capability, why it matters, how we do it, and the concrete outcomes you can expect.
Product discovery
Product discovery
Product discovery
Product discovery
[01]
Clarify problems. De-risk ideas. Define the right product to build.
Product Discovery is the first, and most important, investment in any successful digital product. We treat discovery as a discipline: rapid, evidence-based, and outcome-oriented. The goal is to validate the opportunity, align stakeholders, define success metrics, and produce a practical roadmap for development.
[02]
What we do in discovery
We start with workshops and stakeholder interviews to surface business goals, constraints, and expectations. Market and competitor analysis reveal the opportunity space. We map user journeys and jobs-to-be-done to identify high-value features. Prioritization is data-driven: cost, impact, and technical feasibility inform a lean MVP scope. Finally, we deliver a validated product brief, interactive prototypes where appropriate, and a phased roadmap tied to KPIs.
[03]
Typical deliverables
A discovery outcome package includes user journeys, a prioritized feature map, a clickable prototype or MVP spec, technical feasibility notes, success metrics (e.g., activation and retention targets), and a launch roadmap.
[04]
Business impact
Discovery reduces wasted effort, shortens time-to-market, and increases the likelihood of product-market fit. Teams that invest in discovery move faster in development because they build what users actually need.
[01]
Clarify problems. De-risk ideas. Define the right product to build.
Product Discovery is the first, and most important, investment in any successful digital product. We treat discovery as a discipline: rapid, evidence-based, and outcome-oriented. The goal is to validate the opportunity, align stakeholders, define success metrics, and produce a practical roadmap for development.
[02]
What we do in discovery
We start with workshops and stakeholder interviews to surface business goals, constraints, and expectations. Market and competitor analysis reveal the opportunity space. We map user journeys and jobs-to-be-done to identify high-value features. Prioritization is data-driven: cost, impact, and technical feasibility inform a lean MVP scope. Finally, we deliver a validated product brief, interactive prototypes where appropriate, and a phased roadmap tied to KPIs.
[03]
Typical deliverables
A discovery outcome package includes user journeys, a prioritized feature map, a clickable prototype or MVP spec, technical feasibility notes, success metrics (e.g., activation and retention targets), and a launch roadmap.
[04]
Business impact
Discovery reduces wasted effort, shortens time-to-market, and increases the likelihood of product-market fit. Teams that invest in discovery move faster in development because they build what users actually need.
[01]
Clarify problems. De-risk ideas. Define the right product to build.
Product Discovery is the first, and most important, investment in any successful digital product. We treat discovery as a discipline: rapid, evidence-based, and outcome-oriented. The goal is to validate the opportunity, align stakeholders, define success metrics, and produce a practical roadmap for development.
[02]
What we do in discovery
We start with workshops and stakeholder interviews to surface business goals, constraints, and expectations. Market and competitor analysis reveal the opportunity space. We map user journeys and jobs-to-be-done to identify high-value features. Prioritization is data-driven: cost, impact, and technical feasibility inform a lean MVP scope. Finally, we deliver a validated product brief, interactive prototypes where appropriate, and a phased roadmap tied to KPIs.
[03]
Typical deliverables
A discovery outcome package includes user journeys, a prioritized feature map, a clickable prototype or MVP spec, technical feasibility notes, success metrics (e.g., activation and retention targets), and a launch roadmap.
[04]
Business impact
Discovery reduces wasted effort, shortens time-to-market, and increases the likelihood of product-market fit. Teams that invest in discovery move faster in development because they build what users actually need.
User research
User research
User research
User research
[01]
Understand real users, their motivations, friction points, and behaviors.
User Research grounds design decisions in evidence. We combine qualitative and quantitative methods to create a rich understanding of users, their context, and their unmet needs. Research informs everything from value proposition to interaction patterns and content strategy.
[02]
How we run research
We select methods to match your goals: customer interviews, contextual inquiry, diary studies, usability testing, survey analytics, and funnel analysis. For existing products, we add analytics audits, session replays, and A/B test reviews. For new products, we run rapid discovery research with target users to validate assumptions and refine problem statements.
[03]
Outputs & insights
Research produces user personas, empathy maps, validated problem statements, prioritized pain points, and evidence-based design principles. These form the backbone of UX and product decisions and are translated into testable hypotheses for growth experiments.
[04]
Why it matters
Design without research is guessing. Research ensures your roadmap is prioritized by real user value, not internal biases, which dramatically improves retention and conversion rates over time.
[01]
Understand real users, their motivations, friction points, and behaviors.
User Research grounds design decisions in evidence. We combine qualitative and quantitative methods to create a rich understanding of users, their context, and their unmet needs. Research informs everything from value proposition to interaction patterns and content strategy.
[02]
How we run research
We select methods to match your goals: customer interviews, contextual inquiry, diary studies, usability testing, survey analytics, and funnel analysis. For existing products, we add analytics audits, session replays, and A/B test reviews. For new products, we run rapid discovery research with target users to validate assumptions and refine problem statements.
[03]
Outputs & insights
Research produces user personas, empathy maps, validated problem statements, prioritized pain points, and evidence-based design principles. These form the backbone of UX and product decisions and are translated into testable hypotheses for growth experiments.
[04]
Why it matters
Design without research is guessing. Research ensures your roadmap is prioritized by real user value, not internal biases, which dramatically improves retention and conversion rates over time.
[01]
Understand real users, their motivations, friction points, and behaviors.
User Research grounds design decisions in evidence. We combine qualitative and quantitative methods to create a rich understanding of users, their context, and their unmet needs. Research informs everything from value proposition to interaction patterns and content strategy.
[02]
How we run research
We select methods to match your goals: customer interviews, contextual inquiry, diary studies, usability testing, survey analytics, and funnel analysis. For existing products, we add analytics audits, session replays, and A/B test reviews. For new products, we run rapid discovery research with target users to validate assumptions and refine problem statements.
[03]
Outputs & insights
Research produces user personas, empathy maps, validated problem statements, prioritized pain points, and evidence-based design principles. These form the backbone of UX and product decisions and are translated into testable hypotheses for growth experiments.
[04]
Why it matters
Design without research is guessing. Research ensures your roadmap is prioritized by real user value, not internal biases, which dramatically improves retention and conversion rates over time.
User experience design (UX)
User experience design (UX)
User experience design (UX)
User experience design (UX)
[01]
Designing intuitive journeys that make complex tasks feel simple.
UX is where strategy becomes a usable product. Our UX practice focuses on clarity, accessibility, and flow, turning complex workflows into digestible, efficient user journeys. We use iterative design and continuous validation to ensure each interaction is meaningful and measurable.
[02]
Our UX process
We map information architecture and create low-fidelity wireframes to iterate quickly on structure and flow. Task analysis and interaction design refine key journeys (onboarding, payments, search, reporting, etc.). We run early usability tests on prototypes and iterate until core flows are intuitive, fast, and resilient.
[03]
Accessibility & performance
We design for inclusion from the outset, accessible navigation, readable typography scales, and keyboard/navigation support. We also consider performance constraints (especially on mobile and low bandwidth), so experiences remain snappy and reliable.
[04]
Typical UX deliverables
Sitemaps, task flows, wireframes, interactive prototypes, accessibility checklists, and usability test reports with prioritized fixes.
[05]
Business outcomes
Well-designed UX reduces churn, increases task completion rates, lowers support costs, and raises user satisfaction, delivering measurable ROI across the product lifecycle.
[01]
Designing intuitive journeys that make complex tasks feel simple.
UX is where strategy becomes a usable product. Our UX practice focuses on clarity, accessibility, and flow, turning complex workflows into digestible, efficient user journeys. We use iterative design and continuous validation to ensure each interaction is meaningful and measurable.
[02]
Our UX process
We map information architecture and create low-fidelity wireframes to iterate quickly on structure and flow. Task analysis and interaction design refine key journeys (onboarding, payments, search, reporting, etc.). We run early usability tests on prototypes and iterate until core flows are intuitive, fast, and resilient.
[03]
Accessibility & performance
We design for inclusion from the outset, accessible navigation, readable typography scales, and keyboard/navigation support. We also consider performance constraints (especially on mobile and low bandwidth), so experiences remain snappy and reliable.
[04]
Typical UX deliverables
Sitemaps, task flows, wireframes, interactive prototypes, accessibility checklists, and usability test reports with prioritized fixes.
[05]
Business outcomes
Well-designed UX reduces churn, increases task completion rates, lowers support costs, and raises user satisfaction, delivering measurable ROI across the product lifecycle.
[01]
Designing intuitive journeys that make complex tasks feel simple.
UX is where strategy becomes a usable product. Our UX practice focuses on clarity, accessibility, and flow, turning complex workflows into digestible, efficient user journeys. We use iterative design and continuous validation to ensure each interaction is meaningful and measurable.
[02]
Our UX process
We map information architecture and create low-fidelity wireframes to iterate quickly on structure and flow. Task analysis and interaction design refine key journeys (onboarding, payments, search, reporting, etc.). We run early usability tests on prototypes and iterate until core flows are intuitive, fast, and resilient.
[03]
Accessibility & performance
We design for inclusion from the outset, accessible navigation, readable typography scales, and keyboard/navigation support. We also consider performance constraints (especially on mobile and low bandwidth), so experiences remain snappy and reliable.
[04]
Typical UX deliverables
Sitemaps, task flows, wireframes, interactive prototypes, accessibility checklists, and usability test reports with prioritized fixes.
[05]
Business outcomes
Well-designed UX reduces churn, increases task completion rates, lowers support costs, and raises user satisfaction, delivering measurable ROI across the product lifecycle.
User experience design (UX)
User experience design (UX)
User experience design (UX)
Visual product design (UI)
[01]
Beautiful, brand-aligned interfaces that convert and delight.
Visual design translates UX into emotion and brand identity. Our UI work balances aesthetics with clarity and performance, creating interfaces that feel polished while supporting user goals and business metrics.
[02]
What we focus on in UI
We develop a visual language that reflects your brand and user expectations: color systems, typography, icons, motion, and micro-interactions that provide feedback and guidance. Our UI work ensures hierarchy and affordance are clear so users can act with confidence. We prototype motion and transitions to validate the feel of the product before handoff.
[03]
Design that scales
Every component and screen is created with implementation in mind. We document spacing, states, and responsive behavior so developers can ship pixel-accurate experiences quickly. Where needed, we produce design tokens and assets optimized for platforms (iOS, Android, Web).
[04]
UI deliverables
High-fidelity mockups, interactive UI prototypes, motion specs, asset libraries, and platform-ready design exports. Impact on product metrics A strong UI increases conversion, trust, and perceived value. It shortens learning curves, improves brand perception, and supports higher retention through delightful, consistent interactions.
[01]
Beautiful, brand-aligned interfaces that convert and delight.
Visual design translates UX into emotion and brand identity. Our UI work balances aesthetics with clarity and performance, creating interfaces that feel polished while supporting user goals and business metrics.
[02]
What we focus on in UI
We develop a visual language that reflects your brand and user expectations: color systems, typography, icons, motion, and micro-interactions that provide feedback and guidance. Our UI work ensures hierarchy and affordance are clear so users can act with confidence. We prototype motion and transitions to validate the feel of the product before handoff.
[03]
Design that scales
Every component and screen is created with implementation in mind. We document spacing, states, and responsive behavior so developers can ship pixel-accurate experiences quickly. Where needed, we produce design tokens and assets optimized for platforms (iOS, Android, Web).
[04]
UI deliverables
High-fidelity mockups, interactive UI prototypes, motion specs, asset libraries, and platform-ready design exports. Impact on product metrics A strong UI increases conversion, trust, and perceived value. It shortens learning curves, improves brand perception, and supports higher retention through delightful, consistent interactions.
[01]
Beautiful, brand-aligned interfaces that convert and delight.
Visual design translates UX into emotion and brand identity. Our UI work balances aesthetics with clarity and performance, creating interfaces that feel polished while supporting user goals and business metrics.
[02]
What we focus on in UI
We develop a visual language that reflects your brand and user expectations: color systems, typography, icons, motion, and micro-interactions that provide feedback and guidance. Our UI work ensures hierarchy and affordance are clear so users can act with confidence. We prototype motion and transitions to validate the feel of the product before handoff.
[03]
Design that scales
Every component and screen is created with implementation in mind. We document spacing, states, and responsive behavior so developers can ship pixel-accurate experiences quickly. Where needed, we produce design tokens and assets optimized for platforms (iOS, Android, Web).
[04]
UI deliverables
High-fidelity mockups, interactive UI prototypes, motion specs, asset libraries, and platform-ready design exports. Impact on product metrics A strong UI increases conversion, trust, and perceived value. It shortens learning curves, improves brand perception, and supports higher retention through delightful, consistent interactions.
Design systems
Design systems
Design systems
Design systems
[01]
Consistent, scalable design, shipped faster, and built to last
Design systems are the connective tissue between product, design, and engineering. They reduce duplication, increase consistency, and speed up delivery by providing reusable components, guidelines, and tokens.
[02]
What we build
We create modular component libraries, pattern documentation, accessibility standards, and a living style guide. Design tokens capture color, spacing, and typography in machine-readable formats so engineers can implement consistent styles across platforms. The system includes code snippets, usage rules, and cross-platform variants (web, iOS, and Android).
[03]
Adoption & governance
We don’t hand over a static PDF. We help you adopt and govern the system: training sessions, contribution processes, versioning strategy, and implementation support to ensure teams use the system effectively and evolve it over time.
[04]
Outcomes
Design systems increase development speed, reduce UI debt, improve cross-team collaboration, and ensure a consistent brand experience as the product scales.
[01]
Consistent, scalable design, shipped faster, and built to last
Design systems are the connective tissue between product, design, and engineering. They reduce duplication, increase consistency, and speed up delivery by providing reusable components, guidelines, and tokens.
[02]
What we build
We create modular component libraries, pattern documentation, accessibility standards, and a living style guide. Design tokens capture color, spacing, and typography in machine-readable formats so engineers can implement consistent styles across platforms. The system includes code snippets, usage rules, and cross-platform variants (web, iOS, and Android).
[03]
Adoption & governance
We don’t hand over a static PDF. We help you adopt and govern the system: training sessions, contribution processes, versioning strategy, and implementation support to ensure teams use the system effectively and evolve it over time.
[04]
Outcomes
Design systems increase development speed, reduce UI debt, improve cross-team collaboration, and ensure a consistent brand experience as the product scales.
[01]
Consistent, scalable design, shipped faster, and built to last
Design systems are the connective tissue between product, design, and engineering. They reduce duplication, increase consistency, and speed up delivery by providing reusable components, guidelines, and tokens.
[02]
What we build
We create modular component libraries, pattern documentation, accessibility standards, and a living style guide. Design tokens capture color, spacing, and typography in machine-readable formats so engineers can implement consistent styles across platforms. The system includes code snippets, usage rules, and cross-platform variants (web, iOS, and Android).
[03]
Adoption & governance
We don’t hand over a static PDF. We help you adopt and govern the system: training sessions, contribution processes, versioning strategy, and implementation support to ensure teams use the system effectively and evolve it over time.
[04]
Outcomes
Design systems increase development speed, reduce UI debt, improve cross-team collaboration, and ensure a consistent brand experience as the product scales.
Who benefits most from our design & experience services
Product teams aiming for higher retention, startups seeking product-market fit, enterprises modernizing legacy UIs, and organizations digitizing services all benefit from our integrated design practice. We tailor the depth of engagement to your needs: a rapid discovery sprint, a full product design program, or ongoing design as part of a Dedicated Team (DTaaS).
Proof of impact sample outcomes
Design-led projects typically see early wins such as faster onboarding, higher task completion rates, and lower support volume. Over time, products designed with research and systems thinking achieve higher lifetime value and lower churn because they solve the right problems and make doing business with you effortless.
Getting started: Our design engagements
At Digiits, design is more than pixels; it’s a strategic discipline that connects user needs to business outcomes. Our Product Discovery, User Research, UX, UI, and Design Systems services work as a single, coherent process that reduces risk, accelerates product-market fit, and creates experiences users love and return to. Below you’ll find a detailed breakdown of each capability, why it matters, how we do it, and the concrete outcomes you can expect.
Book a discovery workshop or request a portfolio review with our design leads
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