User acquisition & marketing
Drive growth, Lower costs, Maximise impact
Why user acquisition & marketing matter
In today’s competitive digital landscape, growth isn’t just about launching a product, it’s about bringing the right users on board, retaining them, and turning them into loyal ambassadors. At Digiits, our User Acquisition & Marketing service goes beyond ad spend. We deliver data-driven campaigns, conversion optimisation, attribution clarity and growth-focused strategy that ensure every dollar invested yields measurable business value.
What we deliver
Our approach covers the full spectrum of digital marketing for product-led growth:
[01]
Product user growth
We create acquisition strategies aligned with your product’s value proposition and user lifecycle. By combining paid campaigns, organic tactics and referral programmes, we attract high-value users and reduce acquisition cost per user.
[02]
Campaign management
From ideation to execution, we manage multi-channel campaigns, search, social, native, and display, monitoring performance and fine-tuning creatives, targeting, and bids to maximise engagement and ROI.
[03]
Conversion optimisation
At its heart, winning users means converting them. We analyze user journeys, identify drop-off points, optimize onboarding flows, landing pages, and CTAs, then run A/B tests to refine messaging and layout for better conversion rates.
[04]
Attribution mapping
Knowing which channels and touchpoints drive value is vital. We set up attribution frameworks, multi-touch models and tracking systems so you know exactly how users found you, how they converted, and where investment brings the highest return.
[05]
ROI modelling
Growth is only sustainable if it’s profitable. We build ROI models that combine acquisition cost, conversion data, and lifecycle value (LTV) of users. That way, you can invest with confidence and scale what works.
Key deliverables
Acquisition strategy document with target segments & cost targets
Multi-channel campaign set-up (paid, organic, referral)
Conversion-optimised creatives and landing pages
Attribution framework & dashboard for channel performance
ROI model aligned with LTV and cost benchmarks
Monthly optimisation reports and growth insight logs
Our process
[01]
Initial audit & strategy session
We review your product, data, channel mix, and growth objectives, then define target users, acquisition cost targets, and campaign roadmap.
[02]
Channel & creative setup
We build media plans, define creatives, audience segments, landing pages, and tracking architecture.
[03]
Launch & optimise
We run campaigns, monitor performance in real time, conduct A/B tests, and apply creative/targeting refinements to reduce cost per acquisition (CPA).
[04]
Attribution & analytics implementation
We set up dashboards, tracking, and attribution logic so you can see which investments move the needle.
[05]
Scale & growth loop
With proven channels and creatives, we scale spend intelligently, optimize for retention and LTV, and iterate the strategy based on user behavior and data insights.
Why choose Digiits
[01]
Integrated product-growth focus
Our teams include product managers, data scientists, and growth marketers who work alongside engineering and design to align acquisition with product goals.
[02]
Data-driven & experiment-centric
Every campaign is subject to hypothesis, test-measure-iterate cycles to continuously improve performance.
[03]
Multichannel & mobile-aware
We deploy campaigns across web and mobile, optimize for user journey differences, and adapt rapidly to market changes.
[04]
Transparent & outcome-oriented
We report on what matters: cost per acquisition, user lifetime value, retention curves — not just clicks and impressions.
[05]
Built for Scale
As spend increases, our systems, creative production, and attribution frameworks scale too, so growth remains efficient and controlled.
Who benefits
Start-ups launching new products and needing rapid user base growth
SMEs scaling digital services and converting marketing spend into revenue
Enterprises launching digital products and requiring measurable acquisition results
Enterprises launching digital products and requiring measurable acquisition results
