User retention marketing
Keep the users you’ve earned. Turn first wins into ongoing growth.
Why user retention matters
Acquiring a new user can cost up to 5x more than keeping an existing one. Research shows that increasing retention rates by just 5% can boost profits by 25%–95%. Retention marketing is about more than reducing churn; it’s about building loyalty, unlocking lifetime value, and creating advocates who come back again, again, and again.
What we deliver
Our User Retention Marketing service combines data-driven strategy, personalised engagement, automation, and experimentation to lift user lifetime value (LTV), reduce churn, and build sustainable growth.
[01]
Customer lifecycle & engagement strategy
We map your user journey from onboarding to advocacy, identify friction points and moments of drop-off, then define a retention playbook that aligns with your business goals.
[02]
Personalised communication & content
Through segmentation, behavioral triggers, and personalized content, we engage users with relevant messages at the right time—via email, in-app notifications, SMS, push, or chat. This tailored outreach keeps users active and connected.
[03]
Loyalty, re-activation & referral programs
We design programs that encourage repeat use and advocacy, tiered rewards, win-back campaigns for inactive users, and referral incentives to turn retained users into growth channels.
[04]
Behavioural analytics & experimentation
We embed instrumentation and run A/B tests to validate hypotheses around retention. We monitor cohort behavior, churn curves, and LTV metrics. Then we iterate optimising onboarding, re-engagement flows, and churn triggers.
Key deliverables
Retention strategy document with user-lifecycle map and metrics
Segmentation model & personalised communication flows
Loyalty or referral program blueprint
Dashboard with retention KPIs (churn, LTV, active users)
Experiment roadmap & backlog for retention optimisation
Monthly optimisation report with insights and next-step recommendations
Why choose Digiits
[01]
Lifecycle-centric teams
Product managers, growth marketers, and data scientists collaborate to align retention with product, design, and tech.
[02]
Experiment-first mentality
We run retention tactics as controlled experiments with measurable outcomes.
[03]
Seamless integration
Retention strategy flows into roadmap, build, and growth models via our DTaaS, custom development, or product teams.
[04]
ROI focus
Every intervention is tied to metrics—reducing churn, increasing LTV, generating advocacy—not just surface engagement.